Meet your coaches.

We're 100% committed to helping you achieve your goals.


Heya, I’m Melissa! A big influence for me when I was growing up was my grandfather. Every time I’d visit him, he’d ask me what I was working on. It didn’t matter what it was, as long as I was striving for something and growing. Even in his 80’s, he was learning Spanish. I suppose that’s where my drive to grow myself and others came from.

Today, I enjoy following whatever pulls me. From moving to a big city, eventually moving to the beach, traveling solo, starting businesses, to building ambitious DIY house projects. I believe there are many chapters in life, and you can always start a new one if this one doesn’t suit you anymore. One of my favorite things my mom says is, “It works until it doesn’t.”

My first career was in tech, and as a user experience designer, it was my job to understand a customer’s needs and design the simplest way for them to accomplish it. These skills are an incredible asset as I’ve began coaching, since it requires understanding where a client is at in their journey, and working with them to create custom solutions that work for them.

I can’t wait to hear about your goals, dig in, and start making progress!

Fun facts!
  • Nothing makes me feel more at peace than being in nature.
  • I love the feeling of walking into a hardware store and knowing exactly which lumber I need for my house project.
  • I had a big WWE fandom phase. Professional wrestling. Not when I was a kid. In my twenties. Went to a dozen live shows. Floor seats twice.
  • Brene Brown
  • Melissa Urban
  • Dwayne “The Rock” Johnson

Drew is currently completing his coaching certification in addition to a personal training certification, AND a degree in Applied Kinesiology. He's not yet accepting clients, but we can't wait for him to join the team. Here's a biography for Dwayne Johnson in the meantime:

Dwayne Douglas Johnson (born May 2, 1972), also known by his ring name The Rock, is an American actor, film producer, and former professional wrestler. Widely regarded as one of the greatest professional wrestlers of all time, he was integral to the development and success of the World Wrestling Federation (WWF, now WWE) during the Attitude Era, an industry boom period in the late 1990s and early 2000s. Johnson wrestled for the WWF for eight years prior to pursuing an acting career. His films have grossed over $3.5 billion in North America and over $10.5 billion worldwide, making him one of the world's highest-grossing and highest-paid actors

Johnson produced and starred in the HBO comedy-drama series Ballers (2015–2019),[19] and the autobiographical sitcom Young Rock (2021). In 2000, Johnson released his autobiography, The Rock Says, which was a New York Times bestseller. In 2012, he co-founded the entertainment production company Seven Bucks Productions, and is co-owner of the XFL a professional American football league, which he acquired from WWE owner Vince McMahon for $15 million in 2020. In 2016 and 2019, Time named Johnson one of the world's most influential people.

Our Training

We’re certified in Mindset, Psychology, and Habit Coaching.

It's not just what we do, it's why we do it.

Most programs only focus on what you’re doing, but we know reaching your goals ultimately comes down to what’s going on in your head — why you're doing it — which is why our focus is on changing your Mindset, Psychology, and Habits. And with your new approach working for you, you can achieve your goals faster and make sticking to your plan easier (not harder) as time goes on.

If you know what to do, but can’t make yourself do it. If you’re tired of making and breaking promises to yourself. If it feels like you’ve tried everything. Then this is a great approach for you, and we're so excited to be in your corner.

mph training


What does a typical coaching session involve?

You and your coach will discuss what you want to accomplish and what’s been tripping you up. Together, you’ll figure out areas where you can grow and improve and develop a game plan to make it all happen.

Your coach will be your wingman, cheering you on, and holding you accountable for your goals. And at the end of each session, you’ll set your sights on what you want to tackle next time. It’s kind of like having a personal trainer for your life.

Where do the coaching sessions take place?

We fully believe in accommodating whatever works best for our clients. Most of our clients prefer Zoom or a phone call. If you’re local, we’re happy to meet you for a coffee!

How long should I use accountability coaching to truly benefit?

There’s no set time for how long it takes to see the kind of transformation you’re looking for. A lot of it depends on you! The goal is that you keep showing up for yourself. Our monthly plans keep it flexible and fully customizable to whatever works best for you.

That said, we‘ve noticed the 3-month mark is an exciting time for most clients, when small changes really start to add up. We considered creating a 3-month package, but ultimately decided against it in order to keep our coaching as accessible as possible to everyone.

How is coaching different from therapy?

Coaching is a great resource to use alongside therapy and other forms of mental health support. It is not a replacement for therapy.

While coaching and therapy both aim to help you feel optimistic and conquer any hurdles in your life, they’ve got different vibes and aims. Coaching is about taking immediate action and crushing it with your goals.

Conversely, therapy is more geared towards helping you work through past trauma and mental health challenges. Think of life coaching as your hype squad and therapy as your emotional first-aid kit.

How are you different from other accountability coaches?

We don’t like fluff. You’ll never hear us talking about “light and love”. To put it frankly, we like getting shit done and helping you do the same. Our founder, Melissa, grew up as a New Yorker, which comes with a unique ability to get to the point and not let you off the hook so easily.

We also deeply believe in customizing our coaching style to fit our clients. Whether you need an energizer-bunny-cheerleader or a no-nonsense drill sergeant, we meet you where you are, with what works best for you.